Knowing good tools to create images is fundamental today for who wants to optimize its presence on internet and especially on social networks;
We spoke about that last week by introducing our 10 best applications for Instagram: we enter the era of picture marketing, images are now a key communication tool.
You need tools to create images that are both pros and “sexy”.
Today we want to show you some perfect tools to optimize your visual communication without necessarily having specific knowledge in webdesign.
Tool for creating logos
Start with the basics: your logo!
Your logo is your visual business card, so it’s really worth spending time there. We recommend LogotypeMaker, which is very well designed.
This website has over 200 custom fonts and sizes as well as many special effects … The free version is a little bit light, but the paid version has beautiful gems…
Logo Type Maker is more aimed at small businesses, but worth a visit, at least to inspire you.
Imaging tools and customization
Here are two tools, among the best, to create image :
- or create
your own images for social networks. They use both easy management interfaces in SAAS.
Picmonkey is a powerful tool for editing or creating images for your publications in social networks. We used it before discovering Canva which is truly our favorite.
Canva is probably the most complete tool that can be found on the web today. Many models allow you to create completely new and custom images.
Canva offers pre-configured templates in the right dimensions required from main social networks: cover pictures, profile pictures, posts and ads
- Saving time
But you can of course also completely customize images format you create.
* The picture on the front page of this article was created with Canva. Duration of the operation: <1 minute
Taking a screenshot can often be a simple and effective way to generate an image for a post on a social network.
Jing allows you to capture either an image on the screen or videos that you can easily share thereafter.
Jing also offers tools to edit and enhance images with text frames and colors.
Valuation tools for your posts
Recite is a small tin of caviar that only waits for you! It gives you the luxury to integrate each of your posts, quotes, baseline, etc., in a visual capsule ultra attractive.
We are here in the center of the picture marketing : Recite allows you to add a strong emotional layer to the cognitive connotation of your text.
Just choose to insert your sentence in the suggested box and opt for a model.
* Duration of visual creation: <1 minute
Tool to create graphics
Infographics is the cream of “informative viral”: it is an effective way to share large amounts of data in a readable format, highly enjoyable and viral.
When they are well done, infographics can significantly increase traffic on your website, the virality of your posts and improve your image.
The interactive layouts of Easel.ly allow you to include graphics, pictures and more. You can start with a predefined template and then modify or build entirely the infographics to your taste.
Esael.ly offers a large number of icons, layers and objects that you can insert into the editor.
Do not hesitate to use Pictochart which works perfectly.
… Or even Powerpoint that can quite do the trick!
Utilities to create collages
Pasting or combining pictures are perfect to tell a story or an event on social networks. Fotor is one of the best production tools for it.
You can insert any picture from your computer, Dropbox, Facebook, Flickr, Picasa, Internet or your camera and integrate it into one of the many offered paste choices .
Do not hesitate to use PkixlR for this feature (we introduced it last week here).
Tool to create images cover
Cover images are obviously essential for your image on social networks. They are the face of your communication space and therefore deserve special care.
Profile Picture Maker aims at helping you create beautiful covers for major networks: Facebook, Twitter, Linkedin, Google +, Pinterest, Youtube, …
This type of tool is especially very efficient to generate regularly event covers.
Tools to resize images
It is common to have pictures at your disposal that do not meet the standards of the social networks in which you plan to share them.
We recommend Social Image Resizer Tool, allowing you to quickly do manipulation in most standard formats.
GIF creation tool
GIF is back from the dead since a few months. Ultra-old-hat for years, it is now again the “IT” media of the moment, without doubt, for its ability to convey a message in a very direct and visual way.
Even if all social networks do not allow to preview GIF, his occasional use (don’t abuse of it!), will insure you engagement rises on selected posts.
MemeCenter is very effective for that. It offers many features to edit videos, draw frames and add text.